Introduction: The beauty industry in Brazil ranks third in the world by size, second only to those of the U.S. and Japan. Paradoxically, the vast majority of studies on aesthetic treatments for the skin do not demonstrate a corresponding knowledge of the industry by the relevant population. Contemporary women, with their increasingly strong role in society, are the engine that drives the growth of the beauty and aesthetics industry. Objectives: To obtain data related to the population's knowledge of cosmetic dermatology treatments. Methods: A descriptive, multicentric study was carried out in the Brazilian states of São Paulo, Rio de Janeiro, and Santa Catarina with 600 women between the ages of 18 and 70 years old. Results: The majority of the target population wants to correct skin imperfections, however there is great suspicion about the effectiveness of the treatments available. The dermatologist's practice is not the main source of information for the interested audience. Conclusions: The consumer profile in the beauty market undergoes constant changes and to understand the public's knowledge, concerns, and challenges linked to these issues is key to allowing discussion with, and educating patients about the ever-expanding cosmetic dermatology field.

Keywords: ESTHETICS, BEAUTY CULTURE, LASERS, BOTULINUM TOXINS, SKIN CREAM.

INTRODUCTION: Hair transplantations promote the redistribution of hair strands on the scalp, aiming at covering the bald area. Hair transplantation using the FUE technique (Follicular Unit Extraction) usually occurs after the harvesting of the grafts. However, the earlier the grafts are implanted, the better the integration with the receiving area.
OBJECTIVE: Increase transplanted hair strands integration in the receiving area by leaving the grafts outside the body for the shortest time possible, during the implementation of hair transplantation using the FUE technique.
METHODS: An electronic chair and a litter (also electronic) were designed aiming at allowing that the harvesting and implantation of hair follicles be performed concomitantly.
RESULTS: The devices allowed modifying the surgical field, resulting in the possibility of concomitant harvesting and implantation.
CONCLUSIONS: Termed FAST FUE, this methodology provides allows simultaneous harvesting and implantation, reducing surgery time and leaving the grafts for a shorter time outside of the body.

Keywords: Alopecia; Hair; Hair/transplantation