Surg Cosmet Dermatol. 2020;12(3):237-244
INTRODUCTION: Using sunscreen is a behavior that reduces the risk of skin cancer, among other diseases. The consumer's preferences for sunscreen types can assist dermatologists in recommending the best product to their patients.
OBJECTIVE: This study aims to indicate consumption and photoprotection habits, investigating answers to sun protection problems. Methods: An exploratory cross-sectional study, conducted through a questionnaire, with data collected directly from the participants.
RESULTS: Among the 300 interviewees, 249 declared to consume sunscreens. We found that most consumers misused sunscreens, and this problem may be related to sensory perception after applying sunscreen to the skin. Also, consumers highlighted the importance of sensory perception, whether visual, tactile, or olfactory, when purchasing this type of product.
CONCLUSIONS: This research reveals that the sensory characteristics, compliance, real effectiveness under normal conditions of use, and the market demand for sunscreens are interconnected. Thus, we suggest that dermatologists balance the importance of sensory aspects, cost, and sunscreens brand when recommending them to consumers.
Keywords: Behavior; Cosmetics; Dermatology; Questionnaires; Perception; Sunscreening agents; Sensation.
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